A large part of any Startup Weekend event is the lineup of pitches that happens on the first night. The irony is that, for all its emphasis on a quality pitch, Startup Weekend itself is surprisingly difficult to pitch to people.

I know this, because at least two dozen people have asked me, “What is Startup Weekend?” in the past few weeks. I give them the elevator overview, and after that, it’s clear they still don’t fully understand what to expect from the event.

I am no stranger to this. I went to my first Startup Weekend last February. I was invited by a friend of mine, who described the event to me, much in the way that I do to others now. And based on his description, I had my reservations about going.

I ignored these nagging doubts in my head, largely because I was going with three other people that I knew. At the very least, I would get to hang out with friends in presence of lots of other people working to build startups. As a worst-case scenario, that actually seemed pretty awesome.

So, if you are on the fence about attending the upcoming Startup Weekend event, but you unsure of what to expect, get a friend of yours to register and to come along with you. Go ahead, call or email a friend right now. If nothing else, this will get the two of you talking about potential ideas you can pitch and build during the weekend.

I am reasonably sure that if you both choose to attend, neither of you will be disappointed at all.