Past event…

Event Ended

Avelina in Funk Zone; Paseo Nuevo, Workzones and the Santa Barbara Museum of Contemporary Art

Ever wondered what it takes to be an entrepreneur?

The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 1800 past events in 120 countries around the world in 2014.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

Startup Weekend Santa Barbara is back!

Startup Weekend returns to the Santa Barbara area November 15, 16 & 17.

3 Locations!
Friday kick-off
6pm to 10pm
Where: Avelina Wine Company in Santa Barbara’s Funk Zone.
131 Anacapa St.- entrance on Helena – In The Funk Zone – Santa Barbara, CA

Friday Night Work Sessions (10:30 to ?)/Saturday/Sunday:
Where: Workzones in Paseo Nuevo
351 Paseo Nuevo 2nd Floor across from the movie theater

Sunday’s Closing Night Presentations
5pm to 10pm
Where: Museum of Contemporary Art Santa Barbara in Paseo Nuevo above Eureka Burger

See the schedule below

We are making a strong push this year to bring in Makers. Let’s create some physical product. We will have 3D printers available on site and mentors to help you use them!

What is Startup Weekend?

Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Share ideas, form teams, and launch startups. The November event will no doubt bring out incredible ideas and create amazing new businesses. We’ll also learn a lot working together all weekend in beautiful Santa Barbara.

Launch a Startup in 54 Hours! International Competition!

The first two Santa Barbara Startup Weekend saw some amazing ideas come together and some great businesses created.   #3 will be even bigger as we compete with Startup Weekends in 200 other cities for many more local and international prizes and recognition.



Nov 15
  • Parking at invoca & City Hall Parking Lots
  • Jump on the Bus - Pickup at Invoca
  • Jump on the Bus - Pickup at City Hall
  • Registration Starts @ Avelina Wine Company
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Ideas Picked for the weekend
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow
  • Jump on The Bus - & Head to Workzones
  • Pick your workspace at Workzones!
  • Work all Night!!! - 24 Hour Access to Workzones!


Nov 16
  • Arrive, simple breakfast & coffee
  • Get to Work!
  • Coaches Arrive (Quick Introduction!)
  • Coaches Work w/ Teams
  • Lunch
  • Call for needs & skills
  • Coaches continue to work with teams. They are here to help!
  • Pizza & Beer Party!
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Nov 17
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Coaches arrive… ASK QUESTIONS
  • Presentation Reviews (Board Room at Workzones)
  • Lunch
  • Gut check. Start prepping for presentations
  • Move to the Museum of Contemporary Art
  • Dinner
  • Judging & awards
  • Wrapup
  • GO HOME or Head to After Party!
Gold Sponsors
Silver Sponsors
Award Sponsors

Patrick Vlaskovits

Author and Entrepreneur   |   LinkedIn

Patrick Vlaskovits is an entrepreneur and NYT bestselling author. His writing has been featured in the Harvard Business Review, the Wall Street Journal, and The Browser. Patrick routinely speaks at technology conferences nationally and internationally, including SXSW, GROW Conference, The Turing Festival and The Lean Startup Conference. He serves as a mentor for 500 Startups seed fund and startup accelerator.

Tweet at him @Pv and read his blog at

Patrick will speak on Friday evening.

Kevin O'Connor

Co-Founder and CEO at Find The Best

Kevin O'Connor is CEO and co-founder of FindTheBest, the online research hub that helps people think like experts. He founded the company in 2009 after founding O’Connor Ventures, a venture capital firm that specialized in technology startups, Intercomputer Communications Corporation (ICC), and Internet advertisement-technology giant, DoubleClick, which sold to Google in 2007 for $3.1 billion. Kevin is a graduate of University of Michigan where he received a Bachelors of Science in electrical engineering with honors.

Kevin will speak on Sunday evening.

Chad Newell

Co-Founder of Snapwire   |   LinkedIn

Chad Newell is CEO and co-founder of Snapwire, a creative collaboration platform that connects talented mobile photographers with image buyers, brands and business that need on-demand creative imagery. Snapwire was founded from a team who participated in Santa Barbara’s 1st Start up Weekend.

Chad also co-founded Media Bakery, one of North America's largest independent traditional stock photography and footage agencies. Founded in 2001, the Media Bakery collection has 10 million rights managed and royalty free stock photos, illustrations, stock footage and audio products that serve Creative Professionals.

Chad is a graduate of University of California, Santa Barbara.


Klaus Schauser

Chief Strategist and Founder, AppFolio   |   LinkedIn

Klaus is one of the original founders of AppFolio and brings his enthusiasm, leadership and experience to the team. When he’s not sharing his vision, validating new product offers or setting the strategy you can find him outdoors hiking or stand-up paddleboarding, enjoying the beauty of Santa Barbara.

Klaus was the Founder and CTO of Expertcity/CitrixOnline from 1999 through 2006 and was the visionary behind GoToMyPC, GoToAssist, and GoToMeeting. He led the teams responsible for building the products and their secure, reliable Software as a Service (SaaS) infrastructure. As a Professor of Computer Science at the University of California, Santa Barbara, Klaus is a widely published research scientist with extensive experience developing scalable, highly parallel computing environments. Klaus holds a Ph.D. from the University of California, Berkeley and has received numerous academic awards.

Jon Funk

Founder Ocean Road Partners   |   LinkedIn

Jon is a veteran southern California venture capitalist and the founder of Ocean Road Partners, a venture capital fund in formation.

He has sourced and directed Series A venture capital investments that have created over $1.7 billion in liquidity for investors, including Sandpiper Networks (acquired in 2000 for $630 million), (acquired in 2004 for $430 million) and Shopzilla (acquired in 2005 for $560 million), all southern California companies. He also currently represents Allegis Capital on the Board of Directors of ClariPhy Communications.

Jon is a Lecturer at the UCLA Anderson Graduate School of Management and the UCSB Technology Management Program. He serves on the Advisory Board of the Berkeley College of Engineering Annual Fund, and is on the Board of Directors of the Los Angeles Venture Association. He was inducted into the LAVA Hall of Fame in 2012.

He received an MBA from the University of Southern California as a Dean's List Scholar (’81), and a BS in Civil Engineering (’77) from the University of California at Berkeley.

He is a devoted Cal alum, as well as Michigan and Penn fan and proud parent. He is also a student of mathematics, guitar, surfing and history, with continual need for improvement in each.

Sean Malarkey

Founder of Inspired Marketing and the Money Pillow Podcast   |   LinkedIn

Sean is the Founder of Inspired Marketing, the #1 company that creates digital online training with a focus on social media.

Inspired Marketing was just awarded a spot on the Impact 100 list, a designation reserved for the 100 companies in America that are run by young entrepreneurs. The coveted award is accompanied by an invitation to the White House.

Sean is also the founder of the Money Pillow Podcast (available on iTunes) and interviews leading entrepreneurs from around the world each week. His interviews are in depth, insightful and surprisingly raw. He founded the Money Pillow in order to share the real world stories of successfully entrepreneurs with the next generation of entrepreneurs coming up thru the ranks. When Sean isn't working he can be found surfing, or enjoying Santa Barbara with his wife Lu and two daughters.

Mary Anne Masterson

Co-Founder at Mix & Stir - A Startup Studio   |   LinkedIn

Mary Anne focuses on the intersection of marketing strategy, design innovation and new product development. As the co-founder of Mix & Stir Studio, a startup accelerator partnered with the California College of the Arts, Mary Anne not only helps entrepreneurs reach their potential, but also leads innovation driven events for partners such as TED and the City of San Francisco’s Office of Innovation. Outside of Mix & Stir Studio, Mary Anne serves as a strategic advisor to companies of all sizes, from startups to larger corporations. She refined her expertise in brand and product strategy during her tenure as the Director of Brand Innovation at the global innovation leader, Frog Design. She also spent several years in product and brand strategy at Microsoft, where she led product development, brand and user experience initiatives for Xbox, Windows, and Microsoft’s Corporate Marketing Strategy group.

Mary Anne serves as a mentor and advisor for the Incuba UC program, a startup program that brings top Latin American startups to the Bay Area, and has served as an advisor/judge for the Design MBA Venture Program at the California College of the Arts and for Hack City San Francisco.

A recent addition to the Santa Barbara community, Mary Anne received her MBA from Northwestern University’s Kellogg Graduate School of Management, and her undergraduate degree from Colorado College. 

Matthew McCall

Partner at New World Ventures   |   LinkedIn

Matthew McCall is a Partner at New World Ventures and was formerly a partner with DFJ Portage. McCall has been involved with investments in Analyte Health, AwesomenessTV (acquired by DreamWorks), Beachmint, BrightTag, Cognitive Concepts (acquired by Houghton Mifflin), Eved, EverDream (acquired by Dell), Feedburner (acquired by Google), FindTheBest, Imago Scientific (acquired by Ametek, Lefthand Networks (acquired by HP), Performics (acquired by Doubleclick/Google), Playdom (acquired by Disney), SMS-Assist, Siimpel (acquired by Tessera), SimpleTV, TicketsNow (acquired by Ticketmaster), and Dollar Shave Club.

McCall has been honored on Crain’s annual “40 under 40” list of leading people under age 40 and their top Tech 25 list. He has been named as one of the Top 100 VC’s in the US, a Media 100 and a Hollywood 100 Power Player. He has keynoted or been a panelist at over 100 conferences and events nationwide.

Judy Bruton, JD, MSW

Special Assistant to the President at Antioch University Santa Barbara   |   LinkedIn

Judy Bruton, JD, MSW, is Special Assistant to the President at Antioch University Santa Barbara (AUSB). She is also the Director of AUSB's innovative new 16 month long, low residency, hybrid design, MBA Program, launching in Sept. 2014- with a focus on Social Business/ Entrepreneurship, Strategic Leadership and Non-Profit Management.

Judy also is the Director of AUSB's Women & Leadership Certificate Program, which is also a hybrid design, lasting 10 months, with a launch date of January 2014. Both new Programs feature AUSB's skilled adjunct faculty, and our commitment to applied, experiential learning. Prior to joining AUSB full-time, Judy taught as an Adjunct at AUSB, and practiced law for twenty years. She is also a psychotherapist and mediator. She is a graduate of Washington University in St. Louis, MO, where she got her BA, JD and MSW degrees

Kevin O'Connor

Co-Founder and CEO at Find The Best

Kevin O'Connor is CEO and co-founder of FindTheBest, the online research hub that helps people think like experts. He founded the company in 2009 after founding O’Connor Ventures, a venture capital firm that specialized in technology startups, Intercomputer Communications Corporation (ICC), and Internet advertisement-technology giant, DoubleClick, which sold to Google in 2007 for $3.1 billion. Kevin is a graduate of University of Michigan where he received a Bachelors of Science in electrical engineering with honors.

Kevin will speak on Sunday evening.

Coaches & Mentors

Jon Walker

CTO and Founder, AppFolio   |   LinkedIn

Jon is one of the original founders of AppFolio and is responsible for technology and engineering. He is an entrepreneur at heart and is passionate about building and leading great engineering teams. He is a competitor off the computer as well. He played basketball in college and still finds time to play in his free time.

Prior to AppFolio, Jon was the CTO of Versora (sold to Kaseya in 2006), providers of open source Windows to Linux migration software. Before working at Versora, Jon was the CTO for Miramar Systems (sold to Computer Associates in 2004) where he led the development and quality assurance teams. The software developed under his direction has been deployed to over 20 million computers worldwide. Jon has also been a senior technologist for Nortel Networks and Xing Technology Inc. (sold to Real Networks), a Contributing Editor to LinuxWorld Magazine and he is the inventor of multiple patents. Jon also teaches Software Engineering as an adjunct professor at Westmont College in the Computer Science department.

Patrick Vlaskovits

Author and Entrepreneur   |   LinkedIn

Patrick Vlaskovits is an entrepreneur and NYT bestselling author. His writing has been featured in the Harvard Business Review, the Wall Street Journal, and The Browser. Patrick routinely speaks at technology conferences nationally and internationally, including SXSW, GROW Conference, The Turing Festival and The Lean Startup Conference. He serves as a mentor for 500 Startups seed fund and startup accelerator.

Tweet at him @Pv and read his blog at

Andreas Forsland

Senior Director, SaaS Brand Experience @Citrix   |   LinkedIn

Andreas currently leads the brand strategy function within the SaaS division of Citrix, helping to build a portfolio of world-class, category leading product brands as well as helping transform Citrix into a legendary corporate brand and great place to work.

Prior to Citrix, the past 18 years of his career have been focused on design, innovation, customer experience strategy and driving change as a global design management leader across 3 continents

Jacob Tell

CEO and Creative Lead at Oniracom   |   LinkedIn

Jacob manages premiere brand positioning throughout the entertainment industry. With an educational background in film and politics, Jacob seeks world changing solutions for positive and creative humans. He embraces technology-driven solutions striving to make them accessible for all to enjoy. With an appreciation for nature and hope for the future of human ecology, Jacob supports forward-thinking environmental & political leaders and aims to further meld artistry and science. Promoting “Solutions for Dreamers” is not merely the slogan of Oniracom, but his vision for positive and lasting change.

David Telleen-Lawton

Principal at DecisivePath Consulting   |   LinkedIn

Mr. Telleen-Lawton combines the problem-solving skills from his engineering education with his leadership experience as a key member of sales and marketing teams at start-up companies. Years of consulting have exposed him to a variety of products, people, problems, and organizations. Clients and friends describe him as someone who obviously enjoys what he is doing. He is intense, focused, and excels at coaching others to maximize their personal and professional effectiveness.

Mr. Telleen-Lawton joined Frank H. Robinson & Co., Inc. in 1987 and helped launch their successful Market ValidationSM service and methodology. As a senior consultant, he worked in the telecommunications, computer, and software industries working on products as diverse as financial management software, data communication chipsets, and color printers.

David has used the market validation process both as a consultant and a employee of start-up companies. He has worked for start-ups as a CEO, vp of sales, vp of marketing, and vp of business development. He emphasizes the Best Practice of assembling a team of business and engineering managers and leading them in waves of "sales" meetings at prospective customers' sites as early as possible in the development cycle. The results are a product with bull's-eye features in the first version, a backlog of customer interest at introduction, and a business properly scaled to the opportunity.

Mike Franco

Riptide IO Inc. Co-founder and CEO   |   LinkedIn

Headquartered in Santa Barbara, CA, Riptide IO was founded with the vision of delivering cloud computing solutions for the Internet of Things. The company’s hardware and software solutions deliver energy savings and operational efficiencies for buildings within large enterprise real estate portfolios.

Mike uses a diverse background that combines 25 years of software and real estate development experience to manage Riptide IO’s path to customer success. This is his fourth technology start-up. Prior to Riptide IO, Mike managed the professional services group at Cisco Systems responsible for the deployment of the Network Building Mediator systems to thousands of buildings in retail and corporate real estate portfolios.

Mike is a native of Santa Barbara and in his free time, can be found catching waves down the street from his house. When the surf is small, he will resort to sessions of fantasy golf.He has a BA in Public Policy from Pomona College and an MBA from the Anderson School at UCLA.

Doug Lynch

Executive Director, Goleta Entrepreneurial Magnet (GEM)   |   LinkedIn

Doug is the first Executive Director of GEM, a business incubator/accelerator, a collaboration between the City of Goleta, Goleta Valley Chamber of Commerce and UCSB. Doug is tasked with developing GEM into a world-class regional center of excellence for entrepreneurial technology development and growth.

Doug was previously Managing Director of The REACH Group, a company he cofounded last century. Based in Houston, Texas and with offices around the world, REACH is a leader in the implementation of organizational effectiveness programs to the upstream oil and gas industry. His clients included all of the world’s largest oil companies and government organizations.

Now retired and no longer living on an airplane, Doug lives in Santa Barbara and consults part-time with the Small Business Development Center (SBDC), he is on the Board of Advisors of Synergy Business & Technology Center, SBCC’s Scheinfeld Center for Entrepreneurship and Innovation and is an Instructor, Mentor and Entrepreneur-in-Residence at UCSB’s Technology Management Program. In his spare time, Doug is a player, referee and President with the Grunion Rugby Football Club

James A. Lisi, BSIE, MBA, CPIM

Partner, American ValueMetrics   |   LinkedIn

Mr. Lisi’s focus is small business, capital stock, and solvency-related valuations, business plans and free cash flow analyses related to start-up and fast-growing enterprises, and valuation of incentive stock options to meet IRC 409a. He also performs ESOP plan feasibility studies and analyses of intellectual properties and other intangible assets. He has valued businesses with AVM since 2004.

Mr. Lisi has an MBA from the UC Irvine Paul Merage School of Business and a BS Industrial & Operations Engineering from the University of Michigan. He started work in his family’s Cleveland, Ohio based industrial distribution business as a teenager and then began his aerospace manufacturing and international product marketing career in Costa Mesa, California at a Fortune 100 firm after graduating college. Shortly after completing his MBA, Mr. Lisi became responsible for strategic planning activities at his division. Then following a period as Director of Special Products at G&H Technology in Camarillo, Mr. Lisi acquired his own firm in Santa Barbara, California and led it for fifteen years while consulting in business valuation and strategic planning part-time to small business and private equity firms.

In 1991 Mr. Lisi was selected by People-to-People International as a delegate to exchange business management information with companies in Russia, Latvia and Estonia following the fall of the Berlin Wall. He also served as interim Executive Director of the United Boys & Girls Clubs of Santa Barbara County during a management transition at the non-profit. Mr. Lisi is active on several non-profit boards of directors, where he has served as trustee, board president, executive secretary, treasurer and finance chair.

Kip Lytel

Managing Partner, Montecito Capital Management   |   LinkedIn

Kipley J. Lytel, CFA is Senior Portfolio Manager and Managing Advisor with money management firm Montecito Capital Management, and advises several Wall Street equity research firms. Mr. Lytel has served as a lead securities analyst for M.L. Stern & Company. He also has performed portfolio management and analyst duties during his employment with private funds.

Mr. Lytel has over twenty years of investment finance experience, with expertise in portfolio management, stocks, bonds, alternative assts, equity valuation, taking companies public, credit analysis, private placements, and buy/sell recommendations. He received his Masters of Business Administration (MBA) from the Peter F. Drucker School of Management at Claremont Graduate University, where he also received his undergraduate Bachelors of Arts (BA) degree in Economics. Mr. Lytel holds the Chartered Financial Analyst® designation and is an active member of CFA Institute. He frequently serves as regular volunteer for the CFA Institute and has been a Regional Expert for CFA Institute's advisory panel on investment management. Mr. Lytel has been referenced/cited in Wall Street Journal, Business Week, Barons, Forbes, Bloomberg Wealth Magazine, Financial Planning Magazine, among others. He also a frequently syndicated author on finance and investments.

Brian Gobrogge

President & CEO, Cospheric   |   LinkedIn

Brian serves as a very hands-on President and CEO. Brian has almost 20 years experience in the industry and is very knowledgeable in materials and equipment involved in processing of microspheres and microstructures.

Previously Brian played leadership roles in Cbrite Inc and Gyricon LLC, where he was responsible for intellectual property, strategic alliance, finance and engineering.

Brian spent many years designing and installing custom equipment, launched seven digital display products, and started several brown field operations.

Brian earned a Bachelors degree in Mechanical Engineering from University of Michigan and received an executive MBA from University of Toledo.

Brian is also a co-founder of Berserker Cycle Design, a company that designs and manufactures off-road recumbent tricycles enabling people with neck and back injuries to ride in comfort.

John Stump

Mechanical Design Engineer, Maker   |   LinkedIn

John is a mechanical design engineer and avid inventor with over 15 years of design and product development experience. He has worked as an engineer, designer, inventor, machinist and independent consultant for several startups and various small local businesses.

John has launched several new products, including medical devices, consumer electronics and fitness equipment. In addition, he has helped clients develop new products in a diverse number of industries, including pet products, photography equipment and surgical instrumentation.

He has authored several patent applications and is listed as inventor and co-inventor on many published U.S. utility and design patents.

B.S. in mechanical engineering from UC Santa Barbara in 1997 and a Business Professional Certification from UCSB Extension Program in 2006.

He owns and operates his own machine shop in Santa Barbara, where he is always working on the next best thing.

Danny Seigle

Director of Operations and Find The Best

Danny Seigle is the director of operations at FindTheBest, the online research hub that helps people think like experts. Danny joined the company in May 2011 after working as a consultant at Bain & Co. in San Francisco. Danny is a graduate of the University of California - Berkeley where he graduated with a Bachelor of Arts in economics with honors and a minor in industrial engineering operations resources.

Ivan Bercovich

Director of Engineering at Find The Best

Ivan Bercovich is the director of engineering at FindTheBest, the online research hub that helps people think like experts. Ivan joined the team in 2011 after leaving Cisco Systems in Silicon Valley due to a realization that he wanted to live out the true California experience and live by the beach. Originally from San Juan, Argentina, Ivan moved to the United States to attend the University of Massachusetts Amherst, where he studied electrical engineering and mathematics and graduated summa cum laude.

Jim Semick

Co-Founder of ProductPlan   |   LinkedIn

Jim Semick is a co-founder of ProductPlan, web-based software that helps companies develop and communicate their product roadmap. For 15 years he has been an early-stage startup employee, entrepreneur, and advisor for the software industry. Semick was part of the startup team at AppFolio, helping validate and launch the company’s first products. Prior to AppFolio, he conducted market validation and created version 1.0 product requirements for successful SaaS products now generating hundreds of millions in revenue, including GoToMyPC and GoToMeeting (acquired by Citrix). Semick is a frequent speaker and writer on new product development and the process of finding successful business models. He resides in Santa Barbara with his family.

Jill Feldman

President, Strategic Development Associates   |   LinkedIn

Jill Feldman is the President of Strategic Development Associates. SDA works with start-ups, mid-sized companies and large national companies, as a partner in market validation, industry analysis and competitive intelligence efforts. Jill founded SDA in 1997, following roles as Market Research Director and Marketing Director for AT&T Wireless Services and as Strategic Planning Manager for Verizon Wireless.

Previously, Jill was an Associate in the Mergers & Acquisitions and Merchant Banking Departments with Merrill Lynch Capital Markets and a Business Analyst with McKinsey & Company. Jill currently serves on the faculty of University of California, Santa Barbara teaching courses in the College of Engineering's Technology Management Program. Jill holds a BSE in Industrial and Operations Engineering from the University of Michigan, Ann Arbor and an MBA from the University of Chicago Booth School of Business.

When she is not working, you can find Jill training for a marathon or practicing the drums.

Bob Greenberg

CEO, TablesUp   |   LinkedIn

Bob Greenberg is a high tech entrepreneur with over 25 years experience in growing companies and bringing complex technologies to market.

Bob is an active angel investor and member of the Oregon Angel Fund (OAF) and Tech Coast Angels (SoCal). He is currently serving on the boards of these companies: Columbia Power Technologies, Celly, and Sonoma Beverage Works.

Bob recently re-entered the startup fray by co-founding TablesUp. TablesUp enables restaurants to broadcast their current wait time to anyone with a smartphone.

Bob is a founder and former CTO of Pixelworks, Inc., a fabless semiconductor company that produces image-processing, system-on-chip ICs for high-definition, flat-panel displays (NASDAQ: PXLW).

Prior to Pixelworks, Bob was an Engineering Manager at InFocus, Inc., a leading manufacturer of business projectors. While at InFocus, Bob was responsible for many of the breakthrough products that made InFocus a market leader.

Bob received his BSEE from the University of Michigan, Ann Arbor and is named as an inventor of over 12 issued patents.

Juan Vasquez

Director of Communications, URBAN Teens eXploring Technology   |   LinkedIn

Juan Vasquez is the communications coach and director of communications for URBAN Teens eXploring Technology, an organization that uses coding as a tool to inspire young men of color to be tech leaders. Through coding, teens develop confidence and critical thinking and public speaking skills. Juan also freelances in e-mail marketing and online content generation.

Before moving to Los Angeles, Juan was working as an account executive in the advertising world, with a big focus on digital. In his free time Juan likes to cook, bike, grow his blog (, and go to live music shows.

Casey Hare

Systems Engineer at Angstrom Designs   |   LinkedIn

Casey Hare is the founder of Angstrom Designs, Inc. He is an expert in engineering systems, specializing in instrumentation and automation. He has developed software, electrical and mechanical systems for a wide variety of products, instruments and experiments.

In addition to consulting for a few highly technical businesses, Angstrom Designs works with NASA on instrumentation and testing for future generations of space-rated solar cell technologies. Additionally, Angstrom Designs has created a software driver that turns open-source Arduino hardware into a data acquisition platform.

Among Casey’s positions prior to Angstrom Designs, he has been a Vice-President of Engineering at Spectrafluidics, Inc., and founder of Multiprobe, Inc.

Casey personally designed and managed teams on a broad range of interdisciplinary problems, including Toyot'a first automated parallel parking system, digital X-ray systems, infrared spectral analysis instrumentation and automated cryogenic themocycling systems. He also teaches systems design, automation and robotics at University of California, Santa Barbara.

Casey holds bachelor’s degrees in mechanical engineering and physics from UCSB and a master’s degree in mechanical engineering design from Stanford. He holds 4 patents and with numerous pending applications.

Brian David Crane

Investor and Marketer   |   LinkedIn

Brian is an investor, product nut, and marketer who loves building brands.

He started a recycling company at 16, which he used to pay his way through the University of Tennessee. After graduation, he sold it and went off to travel the world - only to land in Silicon Valley, where he learned how to profitably acquire customers thanks to his mentors at

Nowadays his holding company invests in and brings to market e-commerce retailers and mobile apps whose brands he personally believes in.

To date, he's helped launch four different multi-million dollar web properties, including (bought by for $100m cash 3 years later) and (now one of America's largest online ammunition retailers). He's currently focused on, a revolutionary iPhone app which eliminates unknown calls and texts through gamification.

Brian is an expert at hiring and coordinating offshore development & design teams. He's been able to blend his interests in traveling, economics, philosophy, and the beautiful game of futbol into being able to connect with talented people throughout this wonderful world of ours.

Mark Goldstein

Partner, SoCalIP Law Group LLP   |   LinkedIn

Mark A. Goldstein is a partner of SoCal IP Law Group LLP. He has specialized in intellectual property law since 1999 after working as a civil litigation attorney. In addition to a practice that includes patent preparation, trademark acquisition, intellectual property licensing and related counseling, Mark renders patent and trademark infringement opinions, prepares intellectual property agreements, implements corporate patent programs, and develops trademark portfolios. He gained experience in the computer software business at Codex Corporation/Motorola Information Systems Group and Xerox Corporation.

While obtaining his law degree, Mark earned an Exceptional Achievement Award for his performance in an Intellectual Property Protection of Computer Software seminar. His technical experience includes applications software, networking software and devices, digital multimedia creation and broadcasting, and electronic commerce. Mark is a member of the International Trademark Association and the International Technology Law Association. Mark has presented talks on intellectual property at UCSB, Cal. Poly San Luis Obispo, California State Univ. Channel Islands, and Startup Weekend Santa Barbara.

Mark is a member of the California bar and is registered to practice before the United States Patent & Trademark Office.

Dean Nevins

Interim Dean of Educational Programs, SBCC   |   LinkedIn

Dean is currently a Dean of Educational Programs where he supports SBCC's Health and Human Services and Physical Education divisions. Additionally he is a Professor of Computer Science where he teaches courses and mentors students in video game programming for the PC and Nintendo DS platforms, Python, iOS, and web programming.

Dean consults on projects involving embedded systems and iOS and has written flight software for space projects, network stacks, instrument control software, as well as multiple apps for both local and national companies.

Dean has accumulated various degrees from Cal Poly, S.L.O. and UC Santa Barbara focused on circuit design (bachelors), robotics (masters), and computational geochemistry (Ph.D. in Geological Science).

Daniel Vitiello

CEO of Portrait   |   LinkedIn

Daniel Vitiello opened over 100 iPhone repair stores and has background in sourcing, importing and distributing products from China. At 20 years old, he bootstrapped United iPhone Repair to a million dollars in sales the first year. During this time he travelled to 9 countries living a location independent lifestyle. He focuses on user acquisition, conversion optimization, and driving organic traffic.

Originally from Dallas, he has a love for using unconventional ways to attract PR. Daniel lives in San Francisco where he is the CEO of Portrait, a company that is focused on giving consumers control over their personal data.

To learn more about Dans growth as an entrepreneur and the unconventional menthols he used to grow his business check out Episode #9 of the money pillow podcast.

Melissa Visconti Moreno, J.D.

Educator, Author, Entrepreneur   |   LinkedIn

Melissa Visconti Moreno, J.D., is an entrepreneur, educator, author, and consultant.

She is the founding Executive Director of the Scheinfeld Center for Entrepreneurship & Innovation at Santa Barbara City College in California. The Scheinfeld Center became a national award-winning program and serves as an educational model for other colleges. Under Melissa’s direction, the Scheinfeld Center was awarded two regional designations and she serves as Director of both the Small Business Development Center and the Center for International Trade Development.

Melissa was born with a passion for teaching and continues to teach students in entrepreneurship. Her core philosophy for young entrepreneurs is spend more time doing and believes the two-year college setting is the perfect venue in which to kick-start entrepreneurs.

Melissa exercises her own entrepreneur muscle working on her new independent hotel brand and proprietary management system for independent hotel owners. For the past 20 years, as owner and CEO, she has run an independent hotel company in Arizona and Montana. She is the author of The Practical Guide to a Rapid Start-up (Launch Your Business in 20 Proven Steps). She also consults for small businesses and start-ups.

Melissa completed her undergraduate studies at University of California, Santa Barbara, and received her Juris Doctorate from the College of Law in Santa Barbara. She is admitted to the California State Bar and is a licensed California Real Estate Broker.

Mat Weiss

VP Operations at Bear Down Brands

Mat is the co-founder and Chief Operating Officer of Bear Down Brands, an assortment of consumer products that are sold online and in retail. Bear Down Brands creates, manufactures, and brings unique products to market. Specializing in marketplace development and supply chain management, Mat manages all logistics for Bear Down Brands.

Prior to Bear Down Brands, Mat worked in online advertising and got his start in physical products by building an online store. Originally from Southern California, Mat attended University of Arizona to earn a Bachelors Degree in Marketing.

Giovanni Rodriguez

CEO/ Co-founder, SocialxDesign   |  

Bridge-builder, time-traveler, cultural remixer, Giovanni Rodriguez sits at the cross section of social change and emerging technology. Co-founder of SocialxDesign — a consulting group with offices in Silicon Valley and Washington, DC — he advises government agencies, non-profits, and technology companies on the creative use of emerging technology in disruptive markets. Past and current clients include The White House, the Democratic National Committee, the AARP, the Bill and Melinda Gates Foundation, and several dozen startups in the social, mobile, and telecommunication sectors. Technology companies that Giovanni has advised have exited with more than US 3 billion in valuation. He is a regular contributor to Forbes where he writes about technology and organizational change.

Billy Shipp

Captain Hustle   |   LinkedIn

Billy Shipp works on Growth at Iddiction and is responsible for distribution and monetization. Previously, Billy ran user acquisition for Flixster driving adoption for the leading movies discovery platform. With over ten years of media experience, Billy has built operating teams for companies including Sharethrough, Current TV and VideoEgg. He lives in Palo Alto, CA with his wife and son.

Kyle Ashby
Laura Fagundes
Ron Gans
Jose Huitron
Ben Williamson
Colin Kelly
Jim McGaw
Kristin Dahlen
Lisa Riolo
Media & Community Partners

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